What Story Are You Telling About Your Brand?

I recently did a presentation for my networking group about my internet marketing predictions for 2015. I discussed my predictions for the increase in listenership of podcasts as well as the importance of storytelling in marketing. Storytelling in marketing allows you a space to explain the purpose of your business, the motivation of a mission, and the […]

Are You Prepared for the Year of the Podcast?

It’s nearly the end of the first quarter of 2015. Did you plan to launch a podcast this year, but maybe you got stuck? Let us present a few (more) good reasons to move forward with your decision to launch a podcast as part of your marketing strategy this year. NPR calls 2015 “The Year […]

Client Project: Recording An Audio Commercial

Regularly on our blog we like to showcase client projects.  We find it helps customers understand our specialties – especially with audio production. Today we will feature a recent audio production project for TK Design & Associates, an architecture and design firm. When Katie Hallett of TK Design and Associates approached us, she had both audio […]

Learn How to Podcast with Podcasts Made Simple

We are pleased to announce the launch of a new collaborative project called Podcasts Made Simple! My colleague Jama St.John of Strategic Virtual Solutions and I partnered on the creation of this how-to product.  As you may know, I serve on Jama’s multi-VA team as the audio and video specialist, editing audios and producing Jama’s […]

Content Repurposing Example from client Jama St. John

I’d like to start a series of posts where I profile client projects on our blog. I find real world examples are the best to demonstrate a marketing strategy.  Our first client profile will feature Jama St. John, owner of Strategic Virtual Solutions, who has a unique way to repurpose content – specifically taking podcast content that […]