I have been in business a long time. While my target audience has changed over the past 10 years, my focus has always primarily been in marketing consulting. Marketing covers a huge topic area and I have enjoyed specializing producing audio and video and helping my clients leverage audio and video in their marketing efforts. As much as I enjoy producing audio and video, the true marketing importance lies in a business owner’s blog. Your blog is your real estate on the interwebs. You might say – isn’t that what my website is supposed to do? – and while your website is your property on the web, it typically acts as an online brochure about your product or services. Your website is static – while a blog is more active.
A blog – which is an abbreviation for “web log” – is an interactive webpage / website. All kinds of content can be posted to your blog. Posts that showcase your expertise, express an opinion about your industry or area of interest, events that your company hosts, product reviews, service promotion, how-to videos, podcasts – truly many different types of content. Regular blog posting creates good Google juice. Google likes when a website or blog is updated – it’s very search engine friendly.
Dear Reader, I can’t be the first person to tell you that blogging is important to your marketing efforts. I harp on my clients about it all the time. In my opinion, blogging is more important than social media posting (which you don’t own, by the way). By now it must sound like this: You really should be blogging, blah, blah, blah….! I also bet that I’m not the first marketing consultant to not follow my own advice. I really could do a better job of creating regular blog posts to demonstrate what I talk about with my clients.
Which brings me to my crazy 3am a-ha moment. Last week, very early on Tuesday morning, 3am in fact, I had my a-ha moment: I want my clients to understand the importance of blogging. I want to demonstrate how to launch a blog and how to monetize it. If I start a blog about something I’m passionate about, I’m more likely to consistently write and post. If I’m writing about fun topics, I will more easily build my list of followers. The first step in launching a blog is deciding what its focus will be. For me, I’ll write about the stuff I love. So what are my passions?
Food and Wine
I love food and wine. I constantly post recipes on Facebook and Instagram that I found online or got from a friend and take pictures of my food. I need a central place – THAT I OWN – to post my food pictures and recipes. Here is my recipe keeper – for recipes that aren’t in one of my many cookbooks. Look at this thing – it’s crazy.
I really enjoy wine – reds mostly. If I’m having a drink and it’s too cold to drink gin and tonic, I have wine. I’m not sure exactly how to describe a wine or review it, but I know what I like and I’ll post pictures.
I’m a long time student (and now teacher) of yoga. When I had post-partum depression after my son was born, yoga healed me. It is a way to connect my body, mind and spirit. I love yoga. I have specifically been studying and have been trained in power vinyasa yoga. I was recently introduced to yin yoga which I also enjoy. So on my blog I’ll have a place to share yoga poses and insights – especially for business owners like me – who work at a desk way to long everyday.
God knows in my family, we can’t live without our cats. In my house the feline to human ratio is one to one. I find it’s a perfect (okay, should I say purrrrfect?) balance. Each of our kitties has her own unique personality. If one of them is misbehaving and making me crazy, I have two others to give attention to.
So, by now you’ve probably guessed it. My new lifestyle blog will be called FoodWineYogaCats.com. I’m not kidding. I got out of bed at 3am that Tuesday night and decided I’d better buy the domain name. That’s Step #2 in launching a blog. I’ll talk technically about these steps in further detail in future blog posts here.
See? Win-win. My 3am a-ha moment about how to launch FoodWineYogaCats.com will give me fodder to talk about on my blog here! Cheers!