I recently did a presentation for my networking group about my internet marketing predictions for 2015. I discussed my predictions for the increase in listenership of podcasts as well as the importance of storytelling in marketing.
Storytelling in marketing allows you a space to explain the purpose of your business, the motivation of a mission, and the foundation on which your business was built. When you share stories on your blog your information is shared not only with subscribers but also with search engines. This helps both subscribers and search engines understand your expertise. Stories also provide text from which you can extract nuggets for social posts, or a script to create a podcast, or something on which to base a presentation.
Here’s one of the biggest advantages of storytelling: it allows you to connect with raving fans. As the event producer for a monthly storytelling competition I know the value of a story. When someone is telling me a story I’m alert and attentive because I feel they are talking directly to me. I feel special and I feel connected. Business owners should harness this approach to marketing, so the story feels more personal and less sales-y.
Truly you are the best person to tell the story of your brand. What stories should you tell? Try one of these options:
- Tell a story of your business beginnings.
- Talk about the creation of a new product or service offering.
- Write a story about a case study you conducted.
- Create a story about your newest collaborators and/or employees.
If the stories you write will end up on your blog (and they should), don’t forget to use relevant images to accompany the story. Images will help your story stick in a reader’s mind. (Remember that you want to describe and properly tag each image as well. This too will help search engines understand what your website and typical content offering is about. )
In conclusion, I feel that storytelling is important to business marketing because it creates an important connection to your audience. It allows you to tell the story of your business without coming off as sales-y.
Do you agree that storytelling is an important component for business marketing? I’d love to hear your opinion. Please comment below to start the conversation.