Learn How to Podcast with Podcasts Made Simple

We are pleased to announce the launch of a new collaborative project called Podcasts Made Simple!

My colleague Jama St.John of Strategic Virtual Solutions and I partnered on the creation of this how-to product.  As you may know, I serve on Jama’s multi-VA team as the audio and video specialist, editing audios and producing Jama’s weekly Strategic Business Building podcast.  We realized that there were many entrepreneurs (and virtual assistants – VAs – who support entrepreneurs) who are interested in pursuing this marketing avenue, but weren’t quite sure where to start.

Logo for Podcasts Made Simple productA podcast according to Wikipedia is, “a digital medium consisting of an episodic series of audio, video, radio, PDF, or ePub files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device.”  This means that podcasts can be delivered via blog, website, and/or podcast directory.  Many folks, myself included, listen to podcasts while exercising or commuting. There are podcasts about every subject imaginable.  The iTunes podcast directory alone has over 250,000 free podcasts for you to discover and download.

Your competitors are podcasting – why aren’t you?  Your competitors are reaching out to new clients on a consistent and regular basis with episodes about their expertise. They realize that in order to get in front of their market, they need to produce audio content that is easily consumable and which builds a following and community.

Did you know you can create a podcast by using just the equipment found on your computer right now?

The Podcasts Made Simple product is a step-by-step system of workbook, how-to videos and checklists to help you get your podcast launched fast and easy!  We walk you through each step of creating your own podcast, from choosing a subject, to choosing your format, to producing and posting your first episode!

When you visit the Podcasts Made Simple website you’ll have the opportunity to download our free reference: 75 Secret Tips & Tricks from Famous Podcasters!

If podcasting will be a part of your marketing strategy for 2015, then consider purchasing Podcasts Made Simple to help you get started!

Content Repurposing Example from client Jama St. John

Jama St John photo

I'd like to start a series of posts where I profile client projects on our blog. I find real world examples are the best to demonstrate a marketing strategy.  Our first client profile will feature Jama St. John, owner of Strategic Virtual Solutions, … [Continue reading]

How to Use Google+ Hangouts On Air for your Small Business

This is a Google+ Hangout On Air event page. It will make hosting and promoting your HOAs much easier!

In this post you'll learn how to use Google+ Hangouts On Air (HOA) for your Small Business.  To demonstrate this free resource offered by Google, I conducted a Hangout On Air with Steffi Black of Steffi Black Coaching and Liza Magcale of eLiaise and … [Continue reading]

How to launch a blog – my crazy 3am a-ha moment

Picture of Carla's food recipe basket

I have been in business a long time. While my target audience has changed over the past 10 years, my focus has always primarily been in marketing consulting.  Marketing covers a huge topic area and I have enjoyed specializing producing audio and … [Continue reading]

[video] A Google+ Hangouts On Air Discussion – part 2

As a follow up to our first Google+ Hangouts On Air Overview, Liza Magcale, Steffi Black and I convened again to discuss Part 2 of using Hangouts On Air. Steffi used HOA to create a video blog post, but had a few issues. So I'll answer her … [Continue reading]